Key Responsibilities:
1. CRM Strategy: Implement and refine the CRM strategy in alignment with the overall marketing strategy.
2. Communications Calendar: Develop an annual communications calendar that ensures the quality and consistency of customer communications while meeting customer expectations.
3. KPIs and Efficiency: Create and monitor Key Performance Indicators (KPIs), focusing on enhancing CRM efficiency and optimizing communication channels.
4. Reporting & Analysis: ability to work with large data sets and proving actionable insights.
5. Marketing Automation & Project Supervision: Optimize marketing automation tools & oversee special CRM-related projects collaborating with partner agencies to ensure successful implementation.
6. CRM System Management: Manage, develop, and improve the CRM system, including the implementation of new modules and integration with internal and external systems. Generate reports and dashboards for all modules.
7. Collaboration: Work closely with other departments to ensure a seamless user journey and enhance customer loyalty.
8. Budget Control: Plan, execute, and maintain control over budgets related to CRM activities, documenting financial flows.
9. Competitor Benchmarking: Monitor and analyze competitors and their digital activities to identify opportunities for improvement.
Qualifications:
• Bachelor’s degree in Marketing, Business, or a related field ( Must be attested by the UAE Embassy)
• Proven experience in CRM strategy development and management with real-world projects
• Strong analytical skills with the ability to define and measure KPIs.
• Proficiency in CRM software and tools.
• Excellent project management skills.
• Knowledge of digital marketing and competitor analysis.
• Strong communication and collaboration skills.